How to write tweets correctly. What to write on Twitter. Never ingratiate yourself

Please note that you cannot write entire articles on one issue or another, because the number of characters you can publish in each entry is strictly limited. If you want to write a lot of text, it is better to register on Facebook. But we think you already know. Our job is to warn.

The first thing you need to do is, of course, register. Only those who have bothered to register on the microblog can publish various types of posts, gain readers, and in general use all the functions of the site. Now please read a couple of tips that will help you understand how to blog on Twitter most effectively and with better results.

• When registering on Twitter, provide accurate information and create a complex password for yourself. It should not be just one word or represent the day, month and year of your birth. It is better if it is a random set of numbers and letters that are in no way related to each other. Remember it and write it down in some notebook. No matter who asks you for it (even if they pretend to be the Twitter administration), don’t give it to anyone.
• After registering, be sure to fill out your profile. Place a thematic avatar (this can be your most successful photo or any picture). Keep in mind that the image must not violate the site's rules. In general, what you need to understand is that the page should be as full as possible. After all, empty profiles, as a rule, do not arouse interest among visitors.
• But, the most important thing is, of course, not a completed profile, but interesting entries in the feed. So, first, we recommend that you choose a topic. Some people devote their microblog to politics (oh, not the best option), others to music. Some are interested in personal development, while others simply share their own thoughts on this or that matter. The most important thing is interesting content, then the number of readers will grow.
• There is one more secret. On the microblog you will find many people who are not against mutual subscription. That is, you subscribe to their updates, and they subscribe to yours. We wrote about how to properly look for such people in our article about. It really works, and very well. Let's put it this way: in a couple of days you can gain 1000 readers.
• How often should you write posts on your small blog? In fact, the more often the better. Don't forget that they are short. Therefore, you can write at least a few a day. If this activity brings you pleasure, then such frequency will not be particularly annoying.

Now you know how to blog on Twitter correctly. The article was written based on considerable experience, so we recommend that you listen to all our advice. Remember that each of us must leave something in this world. And posts on Twitter, your thoughts and any advice to others are not at all a trifle, as someone might think. You don’t know whose mind, and how exactly, may be influenced by an accidentally read entry that you leave on your Twitter microblog.

I'm new to Twitter. Where to start?

Let's assume that you already have a Twitter account(s) (you registered them yourself or bought them somewhere) and now you need to start promoting them and filling them with content. Below we will tell you step by step how to do this competently and safely.

Basic Concepts

• Account- Twitter page like http://twitter.com/MY_ACCOUNT. The user receives MY_ACCOUNT (aka login) upon registration. The login can only contain Latin letters, numbers and the "_" sign. Each account is unique. You can log into your account either by specifying your username and password, or by e-mail (specified during registration) and password.
• Ban account– blocking (suspension) of a Twitter account for one reason or another. The owner of the account can log into such an account, but tweets from a blocked account are not visible to other users.
• Followers- those Twitter accounts that you follow. The number of followers is displayed in your account.
• Followers (readers)- those Twitter accounts that follow you. The number of followers is displayed in your account.
• Tweet- a message up to 140 characters in length, which the owner of the Twitter account posts on his Twitter account. After posting a tweet, it is added to the account owner’s feed and also appears in the feeds of followers of this account. The number of tweets is displayed in your account.
• Tweet ID- a unique (within the Twitter service) numerical value that allows you to distinguish one tweet from another.
• Retweet- transferring a tweet from another account to your feed. A retweet becomes visible to all followers of this account.
• Replay- public appeal on behalf of one account to another account. The replay is visible to all followers of this account.
• DM (direct message)- a private message that is visible only to the sender and recipient.
• Follow- increase the number of those you read.
• Unfollow- reduce the number of those you read.

What is Twitter for?

Twitter is typically used for three things:

• This is exactly what it was created for - for communication, traffic to the site, etc.
• For SEO activity.
• For monetization (which does not exclude the first two points of this list).

In the first case, you will need a live audience interested in what you are writing about. For example, if you have an account for an online store of goods for car enthusiasts, this means that you will need readers who are car owners. From lovers of, for example, pets, most likely you will not receive any communication, no clicks to your site, or retweets.

In the second case, everything is not so categorical. Here, the usual task is to push new pages into the search engine index using Twitter and/or raise pages higher from the TOP for low-frequency queries. The live audience is not important here, rather the number of followers is important. But here, too, you need to understand that if all your followers are bots, then such an account may simply be ignored by search engines.

How and what to fill your Twitter account with?

Before starting promotion, Twitter accounts need to be prepared - set a custom avatar, change the background, fill out the “About Me” field and then start filling it with content.

Content means posting tweets, as well as activities such as replies and retweets. For each of these actions in the program Twidium Accounter there is a project of the same name. There is also a project that allows you to quickly change your avatar, background, description, etc. in a whole group of Twitter accounts. You can get acquainted with each of the projects by reading the program help:.

How to promote a Twitter account?

Promotion of Twitter accounts means increasing the number of readers (followers). In addition to the obvious way - to talk about your wonderful Twitter account everywhere, there is a purely technical method called “mass following”. Its essence is to find and follow Twitter accounts that are similar in topic to your account. After receiving a friend request, the account owner will visit you. If you have an interesting account, he will follow it back.

Our program takes care of searching for thematic accounts and following them. Twidium Inviter. As you work on your account, the number of accounts you read will first increase. After some time, the number of people reading you will begin to grow. Then you can unsubscribe from those you no longer want to read. IN Twidium Inviter this process is called "Unfollowing".

You can read about how to safely promote Twitter accounts in our manual on the page.

A Twitter post is only 140 characters long. It seems easy to leave short posts all the time. But in reality this is quite a difficult task. Especially in cases where you not only need to write the required number of letters, but also attract an audience to your account.

How to tweet

Do you have a personal profile on the social network Twitter? Do you want to attract traffic and delight your audience with quality content, but don’t know how to create useful and interesting posts? We bring to your attention some effective tips that you need to apply in your work. And it's very easy to do!

Write briefly and in accessible language

On the social network Twitter, users have the opportunity to create posts of 140 characters. But few people know that the “free window” should not be filled to capacity. The shorter the text, the greater the chance that it will be noticed and studied with genuine interest.

It’s even worse when a novice user or inexperienced marketer expresses himself using abbreviations and acronyms. It looks terrible. Forget about this habit once and for all. The reader wants to perceive information easily and naturally, and not Google incomprehensible symbols at every step. State the essence of things as briefly as possible.

Short tweets are:

• The opportunity to distinguish yourself from the “gray mass”;
• A great way to generate interest among the public;
• More retweets, since network users will be able to add a comment to the post.

Contact your target audience

The message to users can be contained both in the tweet itself and in the title. What's the point? Your message begins with a direct address to the public. It is noteworthy that this should be done not in general (addressed to all subscribers), but personally to the target audience. If you have published a book about tourism, reach out to travelers with this news. A person will immediately recognize himself in this and will be much more willing to read the text.

Businessmen! Don't make the same mistakes as Bill Gates (link)

Who said you can't use little tricks to grab your audience's attention? Dilute your text with words that will intrigue and make people concentrate on your tweet. “The long-awaited news!”, “Hurray!”, “It’s finished!” And so on.

It's finished! Copywriters shared their secrets of success (link)

Hooray! The ABC company is organizing an unprecedented draw! (link)

Show your surprise

Also use words that express feelings of delight and genuine surprise. “Wow!”, “Wow!”, “I’m absolutely delighted!” And so on. Agree, such tweets are excellent “food” for all curious people. They simply cannot remain indifferent to the records of jubilant authors.

Always keep your target audience in mind when choosing these “tricks.” Some slang expressions may not be clear to adult users. We'll have to replace them with something else.

Ask and intrigue

You can’t even imagine how much modern social network users love easy and original questions. Learn to be interested correctly, and success is guaranteed.

Do you make these ridiculous mistakes when speaking English? (link)

Can you call yourself a happy person? (link)

Add bait words to your tweet

In this example, the tweet contains the word "Why". It encourages the user to be curious. It can also be used in the affirmative form. Other options: “this”, “these”.

Why you shouldn't have an office romance (link)

This decoration will win the heart of the most discerning lady (link)

Be an expert, share useful information

The World Wide Web is teeming with articles like “5 mistakes”, “10 habits”, “15 ways”, etc. But the Internet is oversaturated with such articles for a reason. They are really interesting and are in great demand among readers. Write unique articles? Share them with your audience.

How to learn English in 2 months (link)

10 healthy habits that will make your life brighter (link)

Use the power of reviews for good

If a huge number of people say that a product is of high quality and practical in everyday life, you will probably believe them. Is not it? And if an influential and successful person recommends something useful, the audience will definitely pay attention to it. Reviews can work wonders. Don't leave it out of your tweets.

We already have 30 thousand subscribers! Join us! (link)

8 thousand people have already tried the new treatment method and received results (link)

Create an effect of urgency

People can weigh this or that decision regarding the purchase of a product for a long time, since the demand is great, but there is even more supply. To speed up this process, remind the public that there is very little time left until the end of the promotion. There is no need to stretch out the validity period of tempting bonuses. Otherwise, you will have to stock up on superhuman patience.

Only today! Two books for the price of one! (link)

Urgently! Read this now if your hair health leaves much to be desired (link)

Last day! Take part in the car draw! (link)

Warn of danger

Don't be afraid to tweet like this. Yes, they are a little scary at first. But showing concern for your audience is a commendable thing. Alert the public about the danger that awaits them. Just remember that any information of this type must be verified. Otherwise, you risk being branded a balabol, and this won’t work in the future.

Write in 1st person

Tweeting in the first person is fine, especially if your persona is of genuine interest to the public. Share your experience and your point of view on various issues, give advice. But remember that you are responsible for your words and actions.

This is the best album I've listened to this year! (link)

How I got 1 million followers on YouTube (link)

These tips helped me get rid of depression (link)

Use copywriters' favorite words

There are times when it is very difficult to come up with something of your own. Even if we are talking about writing a tweet on a social network. Having a creative crisis? Then use words and phrases that are popular among copywriters. Templates and clichés, used with a sense of proportion, have never harmed anyone.

• For free
• New
• Secret
• Effective

Quotes without quotes, maximum retweet, swearing and other quirks of microblogging

This guide does not aim to teach the basics of using Twitter (there are official guides for this) and does not promise to make you a “popular microblogger” (cats and stolen jokes work flawlessly on all social networks). W→O→S editor-in-chief Roman Fedoseev tells how to become part of a close-knit group of people for whom Twitter is an integral working tool and even a way of life.

A couple of years ago, I came across one precise observation on the Internet: if Facebook is decorous erotica at one in the morning on Ren-TV, then Twitter is swashbuckling hardcore porn. (In modern times, apparently, it is necessary to add that “” in this case is a snuff with dismemberment). In general, hardcore is the leitmotif that permeates everything that happens on Twitter, at least in the Russian-language part of it.

1. Write a lot

You need to write a lot on Twitter. This is probably the only social media (microblog service, if you pick and choose terms) where you can not restrain yourself in volumes without being accused of flooding. If someone is unhappy, that's their problem. On Twitter there is a limit on the number of tweets (1000 per day and 60 per hour), after which a short-term ban occurs, but some people do not like to wait and create a second, backup account for such cases.

2. Hide the excess

However, sometimes even the most persistent and habitual people are forced to make restrictions. For example, you can turn off the display of retweets from individual users in your feed. This helps a lot when some good person suddenly becomes too passionate about one topic and believes that you are obliged to share his obsession with him. You can also mute (that is, “hide” - from the English mute) all tweets using keywords. This is vital when your entire feed has been competing in wit about Depardieu for the second day or is once again conducting a collective investigation into the death of the Dyatlov group.

3. Quote without quotes

One of the most insidious rules that constantly confuses newcomers: on Twitter, it is customary to quote without quotes - both what you agree with and what you want to ridicule. How then will readers understand that you are not writing from yourself? If the reader has been following you for a long time, then he understands: a liberal cannot suddenly write that, for example, the Jews sold Russia, and a socialist cannot write that pensions need to be abolished, this is an “ironic quotation.” Of course, after the publication of an unquoted quote from KP columnist Ulyana Skoybeda, there will definitely be beautiful-hearted people who will call you a terrible person and even wish you a slow, painful death. You can explain to them that “it was a quote,” but it’s better not to - hardcore does not tolerate curtseys.

4. Quote in series

The more difficult case is when they quote what they agree with. How to understand where the quote is and where the words of the author of the tweet are? The first is usually taken out of context, while the latter still has a more or less complete form. One way or another, nothing prevents you from entering a questionable phrase into Google. Advice: in the first minutes of the release of a resonant interview or column, you can quote the most striking passages from there and collect several retweets. In this case, it is acceptable to provide a large piece of text, divided into several tweets: at one time, services were popular that allowed you to artificially increase the volume of characters in a tweet, but they did not catch on and it is better not to use them.

5. Beware of RT

6. Never ingratiate yourself.

Don’t write “please RT” or “maximum retweet” - if you reported something really important or made a good joke, then you will be noticed in any case. Do not tag famous people or popular bloggers through the “mension” in the hope of attracting their attention - this is bad manners. Example of incorrect behavior: " met Boris @b_nemtsov in the metro. he's still cute))" or " Sergey @s_udaltsov is a mediocre politician!!" It's different if you're tagging your friends or acquaintances in a tweet, inviting them to drink in the evening, or asking a serious, justified question, for example: “ Alexey @navalny, why didn’t you go to the Russian March?" This is fine. Well, if you want a shameful but free retweet, then you should write something like “ I searched half of Moscow, but finally found the latest number of SNC @xenia_sobchak. the best magazine in the world!))" It seems that Ksenia Sobchak’s Twitter is half made up of such retweets.

7. Don’t litter replays

If you expressed some interesting idea in a tweet, then one person may comment on it, then a second person may disagree with this person’s opinion, so a third person will join the discussion, then a fourth... At some point, all of these tweets will be almost entirely will consist of listing the usernames of the participants in the conversation, because on Twitter there is no separate place for them, such as, for example, the addressee field in the mail - usernames take up full space in the meager 140 characters of a tweet. Moreover, it often happens that the participants in the discussion forget about how it all began and begin to discuss completely abstract topics, for example, they argue about the latest high-profile film or, as a result of the conversation, they send each other back and forth for a long time. Your replay feed continues to be updated (after all, your username was there at the very beginning!) and prevents you from seeing truly important answers. Therefore, make it a habit to immediately delete people’s usernames from your correspondence if you understand that now replays definitely don’t concern them.

8. Don't be shy in your expressions.

Don't spend too much time formatting the text. The gold standard is to not start sentences with a capital letter or put a period at the end of a tweet. But if you suddenly do everything according to the rules of the Russian language, it will not be a big crime. They don't pay attention to commas on Twitter, but God forbid you make an obvious spelling mistake like "tsya/tsya" - you will be crucified. Obscene language deserves special attention. Mat is the flesh and blood of Russian Twitter. It can and should be used in any quantity, and I am experiencing real moral suffering by compiling this guide without swearing. The only ironclad rule is never replace letters inside such words with asterisks, this is terrible. It is also better not to use exotic, sophisticated modifications and be content with the simple monosyllabic classics of the mat. It is especially well suited for commenting on the news picture of the day: instead of 140 words - one.

Despite the fact that social networks and other social services have become an integral part of our lives, not everyone knows how to use them for good and not for harm. Starting from stupid photos on social networks, available for everyone to view (photos on VKontakte of a drunk police sergeant hugging a bottle of vodka look especially exotic), ending with being bombarded with tweets with the slightest details of their personal life. What to write on Twitter so as not to litter the virtual space and interfere with the quick search for the necessary information.

Of course, all this mainly concerns beginners, for whom everything is a wonder and wants to try everything. Especially looking at the reaction of large masses of people is so interesting. A few tips on how to properly use Twitter for your personal purposes and for work (business development, marketing and SEO) will not be superfluous at all.

Following the tips below will not necessarily lead you to success right away. But they carry with them the basic rules of behavior (banal politeness and caution) online.

We all remember well that a word can hurt much more than a fist. But for some reason we immediately forget about this when we get online. And if earlier many trolled anonymously (under pseudonyms), now the ability to comment without additional registration through a simple connection to Facebook and Twitter makes you forget about security and people continue to write nonsense, but under real names.

You don't need to be reminded that the Internet remembers everything, does it? The option “what is written with a pen cannot be cut out with an ax” works here 200%. Therefore, we separate personal from work and begin to earn both reputation and money.

To make it easier and faster to understand all 101 tips, we will divide them into several categories.

General tips on how to use Twitter

Basics
Increased difficulty level
High level of difficulty

Examples of using Twitter

Underwater rocks

Twitter etiquette
Reliability and safety

Individual items in each category work on their own.

Basics

1. Use an avatar.
2. Set up your Twitter page.
3. Briefly describe in your bio who you are, what you do and your interests.
4. Be brief.
5. Shorten your links.
6. Tweet every day, but not every hour.
7. Reply, retweet.
8. Tell others not only about what you eat.
9. Add a link to your blog (or LinkedIn profile).
10. Don't follow more than 1,000 people if only 5 follow you.

Increased difficulty level

1. Use Firefox apps (eg Echofon).
2. Subscribe to your tweets via RSS.
3. Select the URL shortener that you like best.
4. Use # for hashtags.
5. Tweet important things 4 times a day in 4 different time zones.
6. Create a Twitter Landing Page.
7. Monitor tweets with keywords that are important to you (Twilert, etc.).
8. Ask questions.
9. Use Twitter on your mobile phone.
10. Add pictures to your tweets (TwitPic, imgur, etc.).

High level of difficulty

1. Use the TweetDeck or Seesmic desktop apps.
2. Use a custom URL shortener with your own URL (bit.ly offers one for free).
3. Follow your best friends' tweets via RSS.
4. Use social CRM applications to save all your Twitter contacts (cotweets).
5. Don't repost every tweet on Facebook or a friend's social network.

Social media

1. Don't follow everyone.
2. Follow people you are interested in.
3. Don't follow bots and RSS mashups.
4. Mix tweets with links, @replies and “what’s happening now.”
5. Retweet your friends.
6. Retweet posts from rare resources, not just from the main general thread.
7. Don’t clog up the airwaves, Twitter is not TV or radio.
8. Practice #followfriday.
9. Share memes.
10. Follow people who reply, retweet, or tag you in their tweets.
11. Start a conversation with phrases such as: I’m surprised how much people pay... etc.
12. Arrange meetings of Twitter users in a real place (park, cafe, going to the cinema).

Blogging

1. Don't replace blog posts with tweets.
2. Add a Twitter button to your blog.
3. Display your tweets in a sidebar.
4. Add a “follow me” badge to your blog.
5. Announce your best posts on Twitter.
6. Add a column with @twittername to the form of your answers.
7. Engage in crowdsourcing (crowdsource).
8. Tweet if your plane crashes.
9. Mention Twitter on your blog.
10. Tweet about your blog.

Business

1. Tweet as an individual, not just as a company.
2. Offer discounts to your followers.
3. Be the first to announce special offers or promotions on Twitter.
4. Give gifts.
5. Respond to dissatisfied customers.
6. Set a social media policy for your company.
7. Monitor mentions of your brand.
8. Create your own Twitter team.
9. Follow and report @usernames who use nicknames related to your company name or brand.
10. Use apps like Hootsuite for corporate Twitter.

Marketing and SEO

1. Tweet links with interesting content related to your industry.
2. Add yourself to Twitter directories (Twellow).
3. Add your Twitter (@username) to your site.
4. Add your Twitter to your business cards.
5. Use Twitter analytics (Tweetreach).
6. Create Google Analytics campaigns for your Twitter.
7. Use a lot of hashtags (#).
8. Use keywords in your Twitter names (@username).
9. Follow everyone if you can.
10. Upgrade to a dedicated server or cloud hosting to track Twitter activity spikes.
11. Use “RT: @source” at the end of every tweet with “via.”
12. Use exclamations like “OMG”, “WTF”, “FAIL”, etc. (Russian-speaking Twitter users use these exclamations with pleasure, especially WTF and OMG, sometimes LOL is included in this list).
13. Use numbers in headings.
14. Use breaking news.
15. Use sexy avatars.
16. Reach out to famous and experienced Twitter users.
17. Ask people to follow you and explain why they would be interested in doing so.
18. Use funny nicknames.
19. Wear a funny hat.
20. Make people happy.

Twitter etiquette

1. Don't follow (or unfollow) the same person multiple times.
2. Don't send messages to people you don't follow - they can't answer you.
3. Don't swear on Twitter.
4. Don't automatically follow based on name alone.
5. After the 3rd reply on Twitter, it is better to switch to communication in direct mail, Skype, e-mail, etc.
6. Don't expect to get an answer if you fall on others like a bolt from the blue.
7. Tweet only very important information more than once.
8. Don't tweet the same information several times in a row.
9. Don’t switch your work from Twitter to full automation.
10. Before posting a tweet, read it again.
11. Don't offer your site every time someone mentions you and your products (services).
12. Don't use URL shorteners that cut off the essence of the message.
13. Don't try to sell something on Twitter.
14. Disclose affiliate links with or.

Reliability and safety

1. Do not tweet with scam links, even in the form of the question “Is this a scam?!” You will be banned immediately.
2. Never tweet email addresses! Spam bots do not sleep and actively collect them.
3. Never tweet about your vacation plans with dates or periods. Thieves can track them.
4. Don't tweet while you're driving.
5. Refrain from complaining about your partners, clients or company.
6. In countries such as China, it is better to tweet anonymously.
7. Don't use your Google or online banking password on Twitter.
8. Don't tweet about where you are now.
9. Don't post personal photos of your children on Twitter.
10. Only tweet about things that you would be able to say on television.

And just briefly about the overall picture of the tweets:

1/3 answers
1/3 retweets and links
1/3 of tweets are about “what am I doing”

On my own behalf, I can add that you always need to be careful on the Internet, be it Twitter, Facebook, VKontakte, LiveJournal or your personal blog. Sometimes we relax and let our guard down, or anger clouds both our eyes and mind. Once upon a time (when there was no Twitter yet), an acquaintance was fired on the same day that he wrote an angry post about the company for which he worked. Exactly 20 minutes after the publication of the LJ post, the director of the department came running to the department. The outcome is dismissal and, nevertheless, correction of the shortcomings about which the complaint was received. Moral - if you are very angry, write a letter and then delete it, but do not publish it publicly for everyone to see.

And remember that all your records are still saved, even if visually no one else sees them. You don’t immediately rush into a fight when communicating in person at work, with friends or in a store, do you? Usually you think things through (at least partially) and only then speak. The network gives us a feeling of permissiveness and impunity. The times when you could write anything anonymously and without damaging your reputation and your work are long gone. Millions of eyes are watching you ;)