How to create an organization logo yourself. Essay on logos. Creating a new object

Depending on your artistic talents, creating a logo may be something you can do in your sleep, or it may be something that will give you insomnia. If you are one of those who find it difficult to come up with and draw pictures, this article is for you. In this article, a specialist from Logaster will tell you how to create a logo step by step - from choosing an idea to choosing the finished file format. Your logo may not win any awards, but at least you'll have a nice logo to put on your website or business card. So let's begin! Steps 1 to 4 are devoted to brainstorming when creating a logo. Steps 5 to 7 will teach us how to create a logo design, including such aspects as choosing a shape, font, and color. And in Step 8 we will learn how to create the final design as a finished file.

Logo creation statistics
Before we move on to tips on how to create a logo, we would like to provide statistics about the logos of top brands. Here are a few key points you may want to consider as you design.

Step 1. Finding an idea for your logo
Online logo galleries such as Canva.com and LogoFury.com are great places to get design inspiration.

Look at the logos of other companies similar to yours. Ask yourself what you like and don't like about them. What works and what doesn't, but don't copy the design - just find what you like and follow that style into your own design. Your goal should be to come up with a logo design that communicates who you are, what you do, how you do it, and who you do it for.

Another way to find an idea for a logo is to make several sketches of the future logo. Write the name of your logo in different styles and fonts, draw different symbols, icons - in one word, everything related to your company and product/service. Perhaps one of these sketches will become the basis of your logo.

Step 2: Think about your target audience
A logo is not created because it is necessary or fashionable. The logo must have a specific function and benefit for the company. Therefore, at the initial stage of creating a logo, you should clearly understand who your clients are, what they like, and what qualities of your company they value. Finding out this is necessary to create a logo that will evoke the feelings and emotions that you need and thus create a positive brand for your company. To do this, you can ask yourself 11 questions that need to be answered before creating a logo

Step 3. Adhere to the principles and rules of creating logos
To make a logo truly effective, you need to follow certain rules. You can find out detailed information about the principles of creating a logo in the article; below we have selected the most important principles with a brief description.

The logo must be simple: A simple logo design makes it easy to recognize and allows the logo to be versatile and memorable.

The logo must be memorable: An effective logo design must be memorable and this is achieved by creating an original logo that will stand out from others.

The logo must be durable: The logo must stand the test of time - not lose its effectiveness under the influence of fashion or any other short-term phenomena, be future-proof and effective in a few years. For example, well-known companies do not create a new logo, but only slightly improve it, making it more modern.

The logo must be universal: A high-quality logo always looks great in any environment and in any form.

Step 4: Draw some logo sketches
Sketching is a quick and easy way to get ideas from your head onto paper. So after you've collected all the ideas, take a paper and pencil and draw some logo examples. If you don't know how to draw with a pencil, you can use graphics programs such as Illusrtator, Photoshop. If they are not possible, use online logo designers. With their help, you can find the right icon or font for your logo.

Step 5: Choose a Logo Shape
The shape of a logo has a psychological effect on people. With the help of certain forms you can evoke the desired feelings and emotions. For example, a square symbolizes stability and constancy, a triangle symbolizes strength and knowledge. How to choose the right logo shape? Look at the image from Logowiks below and choose the one that suits you based on the characteristics of your business.

Step 6. Decide on the color of the logo
When choosing a color for your logo, think about what color reflects your company's personality. For example, if your company is fun, creative and vibrant, consider using yellow or orange shades in your logo. Using the infographic below, you can choose the logo color based on the theme of your business. Click on the picture to view it in a larger size.

Finally, think about what colors your competitors are using. This is important in order to stand out from their background. Sometimes, choosing a color that is the opposite of your main competitor can help customers differentiate you.

Also be sure to think about the functional impact of color on things like readability, eye strain, and attention-grabbing. To do this, follow the rules below:

1. Stick to 2 primary colors, and do not use more than 4. A small amount allows you to achieve the desired effect.

2. Choose only 1 or 2 primary colors and the rest should be secondary colors that are barely noticeable.

3. Resist the temptation to add more colors - use more shades instead.

4. Provide enough white space to allow the eyes to remain relaxed.

Useful services for color selection
Finding the right color is not easy. Luckily, there are many online services that can help you choose colors for your logo.

Kuler.adobe.com
Adobe's service provides a large library of ready-made color schemes and, using a special color wheel, you can select colors that will match the desired color. Detailed video on how to work with Kuler.adobe.com

Сolorscheme.ru
This is a Russian-language service for selecting colors and generating color schemes. The service works similarly to Kuler.adobe.com, but has slightly fewer features. Detailed video on how to work with Colorscheme

Step 7: Choose a font for your logo
Font selection is an important aspect of logo design. The right font can highlight the strengths of your company, but the wrong one can make the logo unreadable and negate all your efforts in creating a positive image of the company. At the same time, among thousands of the most diverse and attractive fonts, how can you find the one that is ideal for your logo? Click on the picture to view it in a larger size.

Here are some simple tips to help you in this matter: Avoid popular fonts Yes, your Microsoft Office suite includes a set of fonts. The problem is that everyone else has it too. Therefore, using a font from your OS library would be a bad idea. The same rule applies to popular public fonts. Be Timeless If everyone suddenly seems to be using a certain font style (like the now ubiquitous Sketch Block), keep looking. Look for original fonts that will make your logo stand out. Remember, the font and logo as a whole should stand the test of time. Trends come and go, and what you definitely don't want is to invest a significant amount of your time and money into a design that will become outdated almost overnight.

Choose a readable font. The logo text should look great, and even more so, be readable in a small size. Check how the font will display in different sizes. Give Some Space Jazz trumpeter great Miles Davis once said that the notes you don't play are just as important as the notes you do play. Therefore, when choosing a logo font, it is necessary to take into account the distance between characters (kerning). Too much spacing can make the logo look scattered and incoherent, while too little can make it illegible.

Use the personality of the font. Your logo is the face of your brand. It is number 1 on your company's list of community touchpoints. So when choosing fonts, think about the personality of your brand and what you want to convey with your font. Is it speed, strength, reliability, availability or attention to detail? The style and personality of a font will go a long way in creating a quality logo.

Useful sites for finding fonts
Among the popular services for searching fonts are the following.

MyFonts.com
MyFonts is one of those places where you can find all the free fonts at once. In addition, there are paid unique fonts.

Fonts-online.ru
Some fonts on the site are distributed free of charge, but you must purchase a license to use them for commercial purposes.

Webfont.ru
Catalog of free fonts (Cyrillic available). There is a search and filter by font families.

Also see our selection of 200 free fonts for creating logos.

Step 8: Create the final design
After you have made a few sketches of the logo, you need to move on to creating it. You can do this in 3 ways: - create a logo yourself in a graphics program; — create a logo using an online logo generator; - Use an online logo maker.

Create a logo yourself
If you choose this method, you will need to decide on a drawing program, such as Adobe Illustrator and/or Adobe Photoshop.

Adobe Illustrator is a vector drawing program. It is often used to draw illustrations, diagrams and logos. Lessons on creating a logo using Adobe Illustrator:

Adobe Photoshop is the most popular photo and raster image editing program. Its uses range from full-featured editing of large photographs to the creation of complex digital paintings and drawings. Lessons on creating a logo using Adobe Photoshop:

Creating logos using an online logo generator
Online logo generators are a good option if you don’t have the skills and knowledge to create logos yourself and don’t have enough resources (time, money). We have collected several online services that will be useful to you when creating logos.

Logaster.ru
Russian-language online logo generator, with support for Cyrillic in logos. We described the process of creating a logo using this service below. Let’s just clarify that after creating a logo, you can download files in raster (PNG and JPEG) and vector formats (SVG and PDF). You can also make business cards, envelopes, forms, favicons based on the created logo.

Zillion Designs
This is a simple logo creation tool. You can create your logo in just 3 steps, similar to Logaster. In Zillion Designs, you choose all the elements of the logo yourself - image, color, font. After successfully creating your logo, you can download the file in EPS, JPEG and PNG formats.

Hipster Logo Generator
An interesting service for creating a logo. This service is full of different tools and settings, so you can create a logo that looks exactly the way you want. With Hipster Logo Generator you can create simple yet interesting logos. There are also disadvantages - you cannot edit elements, and the interface is in English.

How to create a logo online
Let's create an example logo using the Logaster service. Go to the main page of the service and click “Create a logo”.

Enter your logo text and select a theme. Click “Next”.

The service will offer dozens of logo options. Choose the one you like and click on it.

If you need to make edits, for example, change text, color, icon, font, etc., then click “Edit logo”.

Use the color selection infographic to choose the right font for your type of business. Use the same tips for choosing a font. If you are happy with the logo, click “Save”. Download the logo for free (small size) or full size for $9.99.

In addition to the logo, you can also create other products. For example, a business card or letterhead.

Keep listening
Once your logo is created, it is important to remain open to feedback. To do this, show the logo to a test group of people who match your client's profile. You can show them several design options or just the one you feel is the strongest option. Ask them if they like the logo, what emotions it appeals to. If you are satisfied with the answers, congratulations! You created a great logo. If not, you may need to rework your logo design.

Choose the right file format for your logo
Your logo can be saved in two formats. One is known as vector and the other as raster. You need logo files in both one and the other format. Vector format (PDF, CDR, EPS, SVG) is used for editing the logo, as well as for scaling and printing. Raster format (PNG, JPEG) is used for working on the Internet. For example, to place your logo on a website, social networks, or in an email signature. To work with vectors, programs such as Corel, Adobe Illustrator, Inkscape (free program) are used; for rasters, Adobe Photoshop, Pint.Net and others are used.

That's all! I hope our article was useful. Don’t forget to write what tips you have for creating a logo and share the link to the article on social networks.

The world does not stand still: hundreds of companies appear every day and, as a result, competition is growing. In the struggle for a place in the sun, creating the company’s own image is extremely important. One of its main elements is its logo. How to come up with a logo? It is necessary to approach its development extremely seriously and responsibly.

How to come up with a logo for a company?

In order to come up with a company logo, you need to pay attention to the following tips. First of all, it is recommended to collect the maximum amount of information about the company’s activities: identify its target audience, determine what its activities are focused on: production of products or works, provision of services. With this information, you will be in a better position to create a successful logo that accurately reflects your company's specific capabilities.

How to come up with a logo for a company? The basis of the logo is the idea, which contains the symbol of the company, presented in the form of a graphic sign. This assumes complete freedom of creativity, but it is worth paying attention to the competitive advantages of the company or the features of its activities, which may be reflected in the composition of the image.

However, do not forget that a logo can contain not only a drawing, but also elements of text.

In this case, you need to pay attention to the choice of font, its color, size, etc. The logo text should be easy to remember, original and unique in its kind. This is necessary for the successful development and promotion of the company in the market.

In order to come up with a successful logo, you need to remember such a factor as color. How to come up with a logo and choose the right color scheme? It is recommended to be careful here, since an overly bright logo, be it a graphic or text sign, will not bring you the desired result. Therefore, when creating a logo, try to use one or two colors, or one color and its shades. One of the important reasons why you should not use a lot of colors is that when printing the logo may not always turn out in full color.

How to come up with a logo so that it is perfect? It is necessary for him to solve a number of problems. The logo should be a kind of information channel that will provide contact between the manufacturer and the consumer. It must also contain a visual message of the company’s goal, carry information about its product, work or service, and have an emotional and aesthetic impact on the consumer.

Combining all these conditions, we can identify a number of requirements necessary to create a successful corporate logo, namely: memorability, association of the logo with a given company, functionality, easy perception, versatility and, most importantly, uniqueness.

If you find it difficult to come up with a logo for your company on your own, you should contact special agencies that will help solve this problem.

A properly created company image is a guarantee of its success! The success and guarantee of the development of any enterprise lies, among other things, in such a small component of its image as the logo.

What should the logo be? How to make it as effective and memorable as possible? After all, a logo is a very important element of style and identification of a company or brand. All the most outstanding and memorable logos have one thing in common - they are simple, concise and informative. So how to achieve such harmony so that the logo is like a work of art? Below are 10 basic principles needed to create the right logo. You need to not only know about these principles, but also constantly check them in the process of creating a logo. Then, as a result, you can get a really small design masterpiece, as the examples given in the article clearly demonstrate.

1. Simplicity
Almost all well-made logos are simple and clear. The expression “less is more” is very suitable here. You need to use only the bare minimum so that the logo does not look overloaded.

2. Attractiveness
The name of this principle speaks for itself. The logo should attract people. It is important that attention is paid to it. It must somehow catch a person, evoke certain emotions and a response in his soul.

3. Readability
Surely each of us has encountered logos that, despite their external originality, were practically unreadable or misleading about the meaning of the text. There is no need to force people to decipher texts into logos.

4. Memorability
This principle implies that a person who has seen the logo once will say the second time: “I’ve already seen this logo!” That is, a successful combination of visuals and inscriptions helps a person to recognize and identify the logo in the future.

5. Versatility
We must always remember that current fashion is changeable. Sometimes the pursuit of ultra-modernity can result in the rapid obsolescence of a logo. Therefore, it is better to use universal design techniques and tools.

6. Originality
The natural desire of any designer is to make the logo original. However, it is very important not to get carried away with originality at the expense of simplicity. Therefore, it is better not to burden the logo design with numerous pretentious elements.

7. Associativity
The visual component of the logo, its font and color should evoke extremely relevant associations and create a correct and accurate image that corresponds to the overall theme of the logo as a whole.

8. Functionality
When creating a logo, you should immediately imagine how it will be scaled, where it will be located, and how it will look in a single color design. Therefore, it is optimal for the logo to be made in vector format.

9. Uniqueness
When creating a logo, colors, fonts, visual elements and their spatial arrangement are involved. And it is the unique, author’s combination of these components that makes up the individuality and uniqueness of your logo.

10. Creativity
This implies the presence of some zest, hidden meaning or message in the logo. Moreover, this message should be simple and understandable. Because if a person sees this highlight, he will probably appreciate it and remember your logo.

If the face is the mirror of the soul, then the logo is a reflection of the entire essence of your company. You may not even realize it, but sometimes logos say much more about a company than its description.
Any company, any business or startup faces a moment when it needs to clearly decide on a logo. This is a very important, difficult and time-consuming task that can take more than one month. Logical questions arise: how to create a logo, what the logo should be, what color it is and what it is responsible for in various logos. Believe me, many questions will arise, and each of them needs a detailed and reasonable answer.

Almost any detail of the logo - its color, shape, font, small details - carries hidden information for the client, and can subconsciously influence certain desires, decisions and preferences. For the development of your company, it is very important that all the details of the future logo are meaningful, have a certain meaning, and meet all specified criteria and topics.
Therefore, if you have wondered how to create a logo, or have been looking for useful information regarding the color of the logo and its influence on the subconscious of buyers for a very long time, then in this article you will find answers to all your questions.
I would like to answer that the article was written not just based on theoretical facts, but is based on my own experience of creating logos for several large companies, as well as on the experience of good friends who have PR and a design studio.

1. Consider the scope of the business

The shape and details of the logo largely depend on the scope of your company. Not even from the field of activity itself, but from clients, their preferences and vision of this field. If you are engaged in a serious business, for example the supply of industrial equipment, then the logo should be made in strict colors, with clear shapes. Looking at such a logo, the client should immediately understand three factors: seriousness, responsibility, solidity. There should not be anything superfluous on such logos.
Conversely, if you sell clothes for young people, then the logo should be bright, with rounded shapes, various curls and fancy images. Focus on what is interesting to your target audience.
Of course, there are also “anti-logos” that work successfully although they do not meet any standard. I don’t deny that you can follow this path and create something unusual, creative, shocking. But, as a rule, choosing such a logo is a risk. Perhaps clients will understand and appreciate your idea, then there will be a super effect, but, most likely, such a logo will not be successful.

2. Be clear about what you want

When the question of creating a logo comes up, as a rule, the customer does not know what he wants. The dialogue between the customer and the designers is usually like this: “We don’t know what the logo should be, but we should like it and surprise everyone.” Unfortunately, 99.99% of designers do not have foresight abilities and do not use the services of psychics in their work. Therefore, if you want to get a good logo, then you need to clearly understand what you want and convey your idea to the designer as accurately as possible.
How to do it? Before ordering a logo design, you should search the Internet for images from other companies. Collect 10-20 of the ones you like the most. Find particularly successful details in each and tell the designer about it. The logos you choose do not necessarily have to be from the same field in which your company operates. The main thing is to decide what you liked most.
Also, along with “I like”, select the logos of companies that you think are terrible. Point out what you definitely shouldn’t have. If this is done, then the designer will have an initial idea of ​​what the logo should look like, which elements to include, and which ones to avoid. However, it is important here not to fall into outright plagiarism. Especially if you are going to register the resulting masterpiece as a trademark. If it is too reminiscent of the logo of famous brands, you may be denied registration.

3. Use no more than 2 colors

There are certain companies and areas of business where God himself ordered the use of many colors in the logo. For example, innovative companies that bring something new to the world and want to emphasize this with their logo. As a rule, these are large companies with huge investments and prospects. Among the most famous are Google, Microsoft, Apple. Also, multi-colored logos are used by entertainment companies (just remember the logo of the NBC television channel). Well, don’t forget about printing companies, on whose logos it would be a shame not to include the entire palette of colors, thereby emphasizing their field of activity.
But there are not so many companies that can afford to use all the colors of the rainbow in one logo. As a rule, there are no more than 5% of them, and the remaining 95 should adhere to a strict rule - no more than two colors. This will give the logo rigor and allow you to focus on those shades that you consider the most successful in your field.
Using two colors is the best choice not only for aesthetic reasons, but also for practical ones. It often happens that a logo needs to be printed on a black and white printer, and any color logo will look ugly and sloppy. We must not forget that multi-color logos have a number of problems when used in various printing products. They look optimal only on a white background, and if there is any other background, the effect is instantly lost.

The color of the logo plays a very important role

4. Remember that colors have semantics

The top three colors used in company logos are blue (33%), red (29%) and black or gray (28%). Another 13% of companies use yellow. The remaining colors are in demand by an insignificant share of firms - green, purple, pink account for no more than 5%. The explanation here is quite simple: the leading colors are the most noticeable and striking. Moreover, each of them carries its own hidden message to the consumer. Red is energetic and aggressive: it is a common color for the logos of automobile brands (Toyota, Jaguar, Audi). He is loved by brands that emphasize modernity and promote an energetic lifestyle (Canon, Coca Cola, MTV, Red Bull, from Russia - MTS). At the same time, red is often perceived as a youthful color (the combination of red and yellow is even more youthful): it is not suitable for companies whose business wants to emphasize “moderation and accuracy.” Blue is better suited here - it calms and puts you in a pleasant mood. This is the best color for technology companies (Intel, IBM, Samsung, Siemens): it casts metal and glass. Among automobile companies, it is loved by those who emphasize simplicity and reliability rather than energy (Ford, BMW, Volvo). For the same qualities, banks (Deutsche Bank, VTB), payment systems (Visa, PayPal, Webmoney) and postal services (remember the blue eagle on the Russian Post logo) love it. Blue encourages positive communication; it is not without reason that it is the leader among the logos of social networks (Facebook, Twitter, Flickr, VKontakte). Black is a minimalist and precise color: it must be used with great care, as it can easily add a hint of gloom. It emphasizes quality and representativeness (Mazda, Mercedes Benz, Nike). However, in most cases, black is not used as the main color - it serves mainly to highlight the inscriptions (Renault, Lego). Yellow is the ideal color for companies in the food industry (McDonalds, Burger King, Subway) and the entertainment industry.

5. Picture or text – what is more important?

41% of companies use only text in their logo. You also need to decide what is more important to you – a beautiful graphic picture or a well-written text. On the one hand, the text increases brand awareness, the name will always be heard and will be easy to read. But on the other hand, the absence of a picture minimizes the hidden message to potential clients.
Small companies, in our opinion, should choose the text version of the logo also because they very rarely have a good designer who can successfully draw a picture and correctly position the text. Professional designers who specialize in creating logos charge thousands of dollars for their work. Sometimes these costs are not necessary for small companies.

The vast majority of small companies choose text. Although if you look at world-famous companies, you can find similar logos here too. For example, YouTube, Skype, Yandex, Yahoo!, Google - they all followed this path.
“For small companies the situation is not so dire. You can act like one of my friends, who drew an incomprehensible “doodle” in Photoshop and wrote the name of the company underneath in a beautiful font,” says the head of the design company. An example is the Nike logo, which was designed by an amateur designer, but became famous throughout the world. And few people know that the Disney logo is just a beautiful painting by Walt Disney, which was taken as a basis.

6. Using the company name is highly desirable, but not required.

About 10% of companies do not use their name when developing a logo. This is very strange, because recognition is deteriorating significantly, but the fact remains. The most famous brand that uses only a picture is Apple from Apple. Back in 1978, a rainbow logo appeared, which seemed to shout to the whole world: “We are a new, but rather unusual company. You can expect a lot from us, and you will see it.”
The image of only a picture on the logo dates back to the Middle Ages, when in front of the craft workshops there was a tin sign with the selected goods produced in this workshop. But then there was a monopoly on manufacturing, and if a buyer saw a shoe in front of a store, he knew that this was where he would buy the shoe, and nowhere else. Nowadays the competition is huge, and the image of a shoe is unlikely to help you tell about yourself fully.
If you still decide to limit yourself to a picture, then follow the path of Apple and take a bright, memorable image. Although our advice will be rational: do not take risks, because Apple is a unique company, and it will be very difficult to repeat their success. Choose a logo option that combines a picture and an image.

7. Correct font

If you choose a text version of the logo, then the font is an important component. Of course, it is much easier to choose than a color or the right picture, but it also has its own characteristics. The font is also easy to match to the direction of your business, just like the rectangular shapes and curlicues we talked about above.
Try not to use standard fonts that everyone already knows. If you write the name in ordinary Times New Roman or Arial, then many will consider you a lazy person who did not particularly care about the appearance of the logo.
Although there are exceptions. One has only to look at the logo of the social network VKontakte. And when Pavel Durov was asked how long it took them to create the logo, the answer came immediately: “30 seconds. I just typed the name in a standard font and I liked it.”
But again, VKontakte is the exception rather than the rule, and you shouldn’t look up to them in the area of ​​logo creation. Choose unusual fonts that are little known. Yes, you can do something interesting yourself if you slightly modify little recognizable types of writing.

8. You need to choose the original picture

Choosing the right and successful image for your logo is a whole task. Let’s say right away that the task will be extremely difficult, and don’t despair if you don’t find anything useful the first time. How many of you know what the Apple logo looks like? I am sure that everyone now imagined a bitten apple. Now remember what the very first logo of this company looked like? Do you know? It was a jumble of all sorts of elements: the canvas depicted a landscape, a tree, and Isaac Newton was sitting under a tree, biting an apple. To be honest, the logo was very lousy. As a result, it was simplified to a minimum and only the apple was left.
Believe me, in the process of work, your company’s logo will also change and evolve, acquiring new features and characteristics. This is a normal and integral process of development of any company.